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Google Play remark a departure from Android Market, which has been a fixture of the company's mobile platform since the debut of Android more than three years ago. He offers apps, games, and e-books--the main features of Android Market. Google Play is designed to break down the walls separating the company's disparate offerings, Rosenberg said."Google Play will become a the first experience," Rosenberg said. "will you get powerful experience around Android and also increases opportunities for content partners" to interact with more of Google's offerings.
It's a spectacular branding shift and effort is not wasted when considering the resources and energy spent into building the Android name, which will live on as the brand for Google's mobile operating system.
While a phenomenally successful platform with broad adoption, Android Market has struggled to generate the kind of revenue Apple's App Store sees with its apps. Launched in October 2008, Android Market still lags far behind Apple in revenues, according to numerous studies. Last month, Distimo, a company that tracks data on app stores, reported that Apple's iOS App Store generated four times the total revenue of Android Market.
